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Search engine marketing - PPC campaigns

Leveraging PPC (pay-per-click) advertising can quickly elevate your brand's visibility across search engines and social media platforms. It's a powerful strategy for introducing your brand to prospective customers and driving lead generation.

Search Engine Marketing: Driving Growth Through Targeted Advertising

Many companies worldwide consider search engine marketing (SEM) a crucial part of their online advertising strategy. Using various methods, techniques, and tools, SEM aims to attract potential customers to their websites, primarily through search engines like Google, social media platforms like Facebook, and popular applications like TikTok.

Search Engine Marketing (SEM) is an evolving online strategy that helps improve website visibility on search engine results pages through optimization and targeted advertising.

This approach enables businesses to create brand awareness, attract potential leads, and turn website visitors into loyal customers. Companies can enjoy higher conversion rates by focusing on people already searching for their products or services. Now, let’s take a closer look at the main channels used in SEM.

Our Search Engine Marketing Services

Qlickwise aims to help your business thrive online with a comprehensive range of customizable search engine marketing services. Below are the key features of our main offerings.

Conversion rate optimization (CRO)

Attracting more visitors to your website is just the beginning. Our service concentrates on enhancing conversion rates and aims to convert those visitors into actual customers.

We meticulously analyze your website’s performance indicators and identify potential obstacles hindering the conversion process. We then create effective strategies to remove these obstacles and increase the chances of converting visitors into paying customers.

My goal is to provide a seamless user experience that motivates visitors to take the desired actions – from streamlining the checkout process to improving the user interface.

PPC management

Maximize your return on investment and align your marketing strategy with my comprehensive PPC management service. We will take care of all aspects of your advertising campaigns on Google Ads, Facebook, LinkedIn, Instagram, and TikTok, from setting up the campaigns to selecting suitable keywords, creating ads, and ongoing optimization. You can trust us to handle your PPC campaigns efficiently and drive the results you desire.

Content writing

We collaborate with skilled freelance writers to provide you with captivating, SEO-friendly content that will engage your audience and improve your online presence.

Whether you require informative blog articles, compelling ad copy, or engaging social media posts, we will create content that aligns with your brand voice and connects with your target audience. Our ultimate objective is to inspire action and assist you in achieving your digital marketing goals.

Keyword research & strategy

As seasoned PPC professionals, we are well-equipped to conduct keyword research. This strategic process enables me to identify the precise terms and phrases your potential customers are using in their searches for products or services similar to yours. 

Using these valuable insights, I can develop a comprehensive keyword strategy that enhances your online visibility and aligns perfectly with your business objectives, driving meaningful results.

The objective is straightforward: to attract relevant traffic to your website and improve your search engine ranking by focusing on the keywords that resonate with your audience.

A/B testing

Our approach to achieving success in digital marketing involves conducting A/B tests. We will create two versions of your ad, landing page, or any marketing material and compare them to determine which version performs better. This data-driven approach enables us to improve your marketing performance and increase conversion rates. We can guarantee marketing success by removing guesswork and basing our decisions on informed data.


Landing page building

Our professionally designed landing pages improve your website’s conversion rates. We align every page element to your business objectives and target audience, creating a seamless user experience that encourages visitors to take action.

We can use our platform or set up a system on WordPress or Webflow and make as many landing pages as you require, saving you from relying on paid platforms that may charge you high fees.

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Paid campaigns

Our approach to SEA

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In-house experties
We have the skills and understanding to deliver exceptional results across different markets and effectively communicate with your target audience.
Transparent communication
Transparency is a core value that we uphold and prioritize. It is our responsibility to keep you informed of your campaign's progress and the allocation of your funds. For this reason, we provide you with regular, detailed reports that will help you stay up-to-date and understand the complexities of your campaign.
Always on time
As a business professional, I understand the importance of timely delivery. Therefore, I will always respect your time and meet all deadlines with promptness and efficiency.
Result driven approach
We are committed to ensuring your campaign achieves the desired outcome, our top priority. To ensure success, we take full responsibility for fulfilling our commitments and go above and beyond in our efforts. We understand the frustration of not getting the expected results despite significant investments, so we make every effort necessary to deliver positive outcomes.
Data driven strategies
We heavily rely on data to make informed and strategic decisions. By analyzing the numbers, we can provide valuable insights that can benefit everyone involved. We strongly believe in sharing this information with you so we can work together to optimize our campaigns and achieve our goals. Let's leverage the power of data to our advantage.

Search Engine Advertising Channels

Google Ads

To achieve success with your SEM campaign, it’s crucial to pay attention to Google Ads (formerly known as Google AdWords). As Google is the most widely used search engine worldwide, Google Ads provides your business with unparalleled access to potential customers.

This powerful platform operates on a pay-per-click (PPC) model, allowing you to bid on keywords that are relevant to your products or services. When these keywords are used in a Google search, your paid ads are displayed at the top of the search results, increasing your visibility and driving qualified leads.

Furthermore, Google Ads offers a range of features, including ad extensions, localized targeting, and detailed reporting, making it a flexible and data-driven tool for enhancing your online presence.

By aligning with the searcher’s intent, Google Ads has the potential to deliver a high return on investment and become a significant driver of business growth. Therefore, it’s essential to leverage this powerful tool to take your business to the next level!

Facebook advertising

Facebook Advertising

Facebook Advertising has become the leader in social media advertising, with over 2.8 billion monthly active users. Although Google Ads remains the giant of search engines, Facebook’s remarkable targeting capabilities and diverse audience make it essential for businesses aiming to succeed in the digital world.

Facebook’s precision in targeting ads based on users’ demographic information, interests, behaviours, and connections sets it apart from other platforms, making it ideal for businesses seeking to reach specific audiences. Moreover, Facebook offers a range of ad formats, from simple image ads to immersive canvas ads, and provides powerful analytics tools to track performance.

Utilising Facebook advertising can significantly enhance businesses’ digital marketing goals. They can increase brand awareness, drive traffic to their website, and engage with customers meaningfully. With its exceptional potential, Facebook Advertising is undoubtedly the king of social media advertising.

LinkedIn Ads

If you’re a B2B company looking to reach your target audience effectively, LinkedIn Ads is an ideal platform to consider. As the world’s largest professional networking site, LinkedIn offers a unique opportunity to target ads based on industry, job title, professional interests, and more.

LinkedIn Ads uses a bidding system similar to Google Ads, providing cost-effective options such as cost-per-click (CPC) and cost-per-impression (CPM) models. The platform offers various ad formats, including sponsored content, message ads, dynamic ads, and text ads, ensuring that businesses can get their message across in multiple ways.

Given the professional nature of the platform, LinkedIn Ads can be a game-changer for generating high-quality leads, driving website traffic, and building brand awareness within your industry.

Linkedin Ads
Instagram advertising

Instagram Advertising

Businesses seeking to engage with a young, active audience should consider using Instagram’s visual storytelling capabilities. A highly effective platform owned by Facebook, Instagram offers various advertising formats, including images, videos, and stories.

Targeting options on Instagram are precise and allow advertisers to target demographics, locations, interests, and behaviours specifically. The platform’s shoppable posts also make it easy for businesses to convert their presence into an online storefront, which provides customers with a seamless journey from discovery to purchase.

Instagram’s emphasis on aesthetics and lifestyle makes it particularly effective for businesses with visually appealing products or services. It allows for brand identity building, promotion of user-generated content, and driving engagement and conversion.

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